And now for something completely different:
An inside-out approach to learning about voter behavior
Change is an inside job. Before you can affect behavior, you have to understand what drives it. What are the values, beliefs, and identities that shape attitudes?
This is the core, and behavior ripples out from that center. But you have to understand the core first. And that’s what Altum helps you do.
Our process:
AI-driven survey
Gathering hundreds of short, candid interviews – resulting in hours of qualitative data
Digital ethnography
Conducting a deep-dive of iterative Individual Deep Interviews with panels of 12-15 people
Narrative analysis
Applying cognitive neuroscience, behavioral psychology, and our political narrative model
A few examples:
Big Political Event Response (BPER)
Using AI-driven conversations to understand voters’ reactions to significant political events
Report: Harris v. Anything Else Except Trump - Summing up 330 short interviews with swing voters
We did five surveys of open-ended questions with extremely likely-to-vote, swing Michiganders (and, in one case, also Montana) over the period immediately following the presidential debate through President Biden’s decision to withdraw from the race.
Western Listening Initiative
Talking with Gen Z and young Millennial Latino voters in Nevada and Arizona
Younger Latino voters have proven challenging to engage through traditional means. Yet when they decide they want to talk, these voters have a lot to say about their goals, their hopes and concerns for the future, and what kinds of political leaders they want to see taking the reins. We reached out to over 500,000 Gen Z and younger Millennial voters in total, and our panelists provided more than 75 hours of material.
Montana Democracy Initiative
An experiment exploring Montanans’ beliefs about democracy
We started by texting 110,000 likely-to-vote Montanans aged 35-64, high school or college educated, and with extreme partisan scores screened out, with the goal of inviting them to take a survey on their opinion of democracy. From their responses, we uncovered a taxonomy that reveals starkly different views of what “democracy” means.
Work with Altum:
For questions or to start developing your research program, get in touch with us today.